New Brunswick runs the pilot with a roster of designated employers. Express Entry ranks candidates on points; this stream does not. It weighs employer endorsement and integration support instead, which puts it within reach of people whose CRS scores never clear a federal draw.
Designated employers identify candidates, back the work-permit and PR applications, and commit to a settlement plan covering housing, language training, and integration at work. We sit between the candidate, the employer, and the province for the duration.